Fabletics is a truly strong rising brand, with Kate Hudson as the face and founder of the brand I believe its on track for super success. Creating what is now commonly referred to as “athleisure” Fabletics offers its members personalized outfits chosen for them based on their lifestyle and fashion preferences.
I was contracted to assist in the European launch and helped to create campaigns that would familiarize a new audience with the ethos of the company.
Though often working with pre-existing assets there is always room for creativity. The bulk of the work consisted of social media posts, email designs, landing pages, and mobile and desktop advertising campaigns. The designs shared here are a sampling of the work created which includes advertising posts for Facebook, landing pages for the UK Fabletics website, and an email newsletter.